Want to Learn How to Integrate SEO and PR?
Update: Missed my webinar? You can watch it here! Dear friends, This coming Tuesday, I will be hosting a free webinar at Moz (a Mozinar!) at 10:30 a.m. (Pacific Time in the United States) on how to combine PR and SEO into a holistic marketing strategy. I hope to see...There’s No Such Thing as Online Marketing
Linkbuilders often ask themselves this question (to avoid potential penalties): “Would I want this link if Google did not exist?” The smarter that search engines become, the more I argue that all digital marketers should ask themselves: “How would I market my company...PR Strategies for Digital Marketers (SMX West)
SAN JOSE, California – I had the honor of speaking at Search Marketing Expo (SMX) West last week on the topic of how digital marketers can use traditional public-relations strategies to build brands, earn links, and get media coverage. The topic is important because...Don’t Lose Control of Your Brand
Facebook does whatever is best for Facebook. In the end, the social network’s concern for your business is a secondary priority at best. Now that Facebook is a publicly-traded company, its primary goal is to maximize profits through whatever means possible. And that...
I Speak
“Someday, I’ll get to see Samuel Scott speak live. For now, the transcript and slides will do. Great material as always.”
— Blaise D’Sylva, VP Media at Dr Pepper Snapple Group