by Samuel Scott | Jan 5, 2015 | Marketing Essays
Google was founded close to the height of the 1990s tech bubble. (See above.) By the time that the search engine became the top method to find things on the Internet, the United States was in a recession. Despite the Dow Jones Industrial Average (DJIA)’s...
by Samuel Scott | Dec 26, 2014 | Marketing Essays
What is the difference between doing “SEO” and doing “marketing”? The answer lies partly in Moz cofounder Rand Fishkin’s recent webinar on Cracking the SEO Code for 2015 (see the full presentation) in which he addresses the following...
by Samuel Scott | Dec 18, 2014 | Marketing Essays
Over the past two years, SEOMoz became Moz, ThunderSEO became ThunderActive, and seOverflow became Inflow. Although I do not work for these companies, I would argue that they — and likely many more — have been rebranding themselves by removing affiliations...
by Samuel Scott | Dec 17, 2014 | Marketing Essays
In the end, journalists are just another audience in a company’s overall marketing strategy — and they should be treated as such in publicity and public relations plans. A month ago, I wrote an essay for Moz on the coming integration of SEO and public...
by Samuel Scott | Dec 14, 2014 | Marketing Essays
Build, promote, and publicize a website that delights its target audience. Everything else will fall into place. This is the secret to good search-engine optimization for 2015 – but, frankly, it should always have been the best practice in the first place. Google is...