by Samuel Scott | Jul 9, 2014 | Marketing Essays
I don’t think I’ve ever been as happy about a Google algorithm update as I’ve been with Panda 4.0. Google rolled out the change on May 20. Search Engine Land’s Barry Schwartz noticed on May 29 that several major press-release websites were hit. PR Newswire...
by Samuel Scott | Mar 18, 2014 | Marketing Essays
SAN JOSE, California – I had the honor of speaking at Search Marketing Expo (SMX) West last week on the topic of how digital marketers can use traditional public-relations strategies to build brands, earn links, and get media coverage. The topic is important because...
by Samuel Scott | Nov 12, 2013 | Marketing Essays
MILAN, Italy — Following my review of the speakers and presentations at SMX Milan 2013 last week, I wanted to follow-up on my promise to present my talk on how to incorporate public relations into a company’s overall SEO and online-marketing strategy. The...
by Samuel Scott | Sep 4, 2013 | Marketing Essays
“Did Google just kill PR agencies?” That was the headline of a recent article on ZDNet whose author misunderstands the nature of online public relations and SEO – the answer to its question is a resounding “no.” Tom Foremski, the author, cites this page of...