by Samuel Scott | Aug 20, 2013 | Marketing Essays
Content is the fuel of social media, so companies that want to take advantage of the opportunities offered by social media will need to create a complimentary content-marketing strategy. In a prior post on how to create a social-media marketing strategy, we outlined...
by Samuel Scott | May 13, 2013 | Marketing Essays
As technological innovations occur at an ever-increasing rate, marketers often develop unrealistic expectations because they think that each new gadget or medium has made all of the previous communications strategies obsolete. Far from it. For example, social media is...
by Samuel Scott | Sep 20, 2012 | Marketing Essays
Has your company ever put out a job opening for a social-media manager and then received countless resumes for people with experience as community managers – or vice versa? You’re not alone. Many people – and even many businesses – mistakenly think that the two are...