by Samuel Scott | Nov 11, 2020 | Marketing Essays
My new column is live at The Drum: The landmark US law that makes social media networks and tech platforms immune from liability for what users post on them will change under President Joe Biden’s forthcoming administration, The Drum columnist Samuel Scott predicts....
by Samuel Scott | Oct 5, 2020 | Marketing Essays
My new column in The Drum is live: New, agile startups usually get all the attention, but as The Drum columnist Samuel Scott writes, one unintended consequence of the coronavirus lockdown is that the big business Goliaths are actually pummeling the small Davids to...
by Samuel Scott | Sep 1, 2020 | Marketing Essays
My new marketing column is live in The Drum: Suffering ‘death by PowerPoint’ is as boring as listening to Coldplay. And that is even more true when hearing virtual presentations. So, it is critical for speakers to keep audiences engaged over remote talks during the...
by Samuel Scott | Aug 4, 2020 | Marketing Essays
My new column is live in The Drum: If you want to know how to thrive at work despite the looming economic downturn, learn from the biggest mistake I have made in my marketing career. When I was the first director of marketing at a high-tech startup company, our...
by Samuel Scott | Jul 8, 2020 | Marketing Essays
My new column is out in The Drum: Bill Bernbach once said that “a principle isn’t a principle until it costs you something.” Well, the marketing industry is finally stepping up to the challenge. As of yesterday (7 July), a public Google Drive...