Samuel Scott






How to give memorable presentations at virtual business events

by | Sep 1, 2020 | Marketing Essays

My new marketing column is live in The Drum:

Suffering ‘death by PowerPoint’ is as boring as listening to Coldplay. And that is even more true when hearing virtual presentations. So, it is critical for speakers to keep audiences engaged over remote talks during the ongoing coronavirus pandemic.

This month, the fall business event season will begin with virtual marketing conferences such as the DMWF World Forum, Marketing Festival in Prague and Effie UK Leadership Summit. Agency executives and brand marketers making the rounds should learn online speaking’s best practices because they are different from presenting in the physical world.

In this column, I offer my insights and then interview fellow professional keynote speakers and other experts on how to present virtually. So, grab a glass of rosé and take a seat. We’ll have an online toast while you read.

Read the rest here.

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