understanding politics, considerations

Baseball from Israel


October 4th, 2009 · Baseball, Egypt, Israel and the Middle East, Marketing and Advertising, Sports

red sox hebrewRISHON LEZION, Israel — On my first trip to Israel three years ago, I was leav­ing the Holo­caust Memo­r­ial when a passerby in the park­ing lot yelled out, “Go Yankees!”

I was wear­ing my Red Sox hat at the time. It seems that the Great­est Rivalry in All of Sports fol­lows you any­where, even ten thou­sand miles away from the East Coast and out­side the somber remem­brance of the great­est mas­sacre in human history.

[Con­versely, the oppo­site hap­pened when I was trav­el­ing in Egypt. Near the Sphinx, I saw a guy wear­ing a Yan­kees hat, and I yelled, “Go Red Sox!” He gave me a puz­zled look. “Not Amer­i­can?” I asked. “Uh, no,” he replied in a Ger­man accent. “Never mind,” I replied. Evi­dently, he was one of those for­eign­ers who wears a Yan­kees hat only because the team is sup­pos­edly syn­ony­mous with the United States. Talk about good branding.]

The base­ball play­offs are occur­ing this month, and the Red Sox and Yan­kees have clinched the AL Wild Card and AL East respec­tively. But the games will be dif­fi­cult to watch — night ones start between 1 a.m. and 4 a.m. here. Still, I will be excited to see the Red Sox beat the Angels (as they always do in the play­offs) and then face the Evil Empire. But I will need a lot of קפה.