BELLEVILLE, Illinois — So I just saw this commercial for Yellowbook, which seems to be new name for the Yellow Pages here in the United States. [The one I watched on television seems to be a few seconds shorter than the YouTube version.]
My reaction: Yet another American commercial in which men are portrayed as idiots! The husband is incompetent. When the wife hears about his new job, she expresses no concern for his well-being. Instead, she takes out a policy to get some money in case something happens to him!
If this had been the only commercial to make men look silly, I would have laughed at the joke. But when I see such a trend over several years, it is impossible to ignore the subconscious message that women rule and men are buffoons.
