The Biggest Myths in Marketing -- ZeeFest in Mumbai

The Biggest Myths in Marketing — ZeeFest in Mumbai

My thirty-minute talk in India in May:

I explore six of the myths in the marketing world today: that consumers want personalized and targeted ads, channels do not matter, short-term results are the most important, targeting solves the problem of waste, ad tech saves money, and brand building is less important. I then show exclusive research on how marketers should think instead.

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