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How Google Analytics ruined marketing (TechCrunch)

My newest column has been published on TechCrunch: Marketers in the high-tech world who use phrases such as “social media marketing,” “Facebook marketing” and “content marketing” do not understand the basic difference between marketing strategies, marketing channels and marketing content. And Google Analytics is to blame. In the just over 10 years since the release of […]

The $8.2 Billion Adtech Fraud Problem That Everyone Is Ignoring

I’m honored to announce that I have debuted my column at TechCrunch, and my first column discusses the latest developments in online advertising fraud: Despite the popularity of mobile applications such as Peace, Blockr and Ghostery over the last year, ad blocking will be the least of digital advertisers’ problems in 2016. According to a report released by […]

The Definition of SEO

My career over the years so far has taken me from journalism to SEO to public relations to conference speaking. The “SEO” part has been the most controversial. If you had asked me to define “SEO” years ago ago, I would have responded, “getting a website to rank highly in Google.” Today, I would fire or […]