Marketing Essays by Samuel Scott

Archive | Marketing Essays

‘Advertising is not the way’ – and other bullshit from Cannes

My new column is live in The Drum: ‘Advertising is not the way going forward,’ Mastercard chief marketing and communications officer Raja Rajamannar said last week at Cannes Lions. One question: how he can make such a claim with a straight face when so much easily-available information says the complete opposite? Rajamannar explained by saying that “consumers […]

I’m Speaking at Marketing Festival 2019

I’m honored to announce that I’ll be speaking alongside segmentation superstar Mark Ritson, cranky copywriter Ryan Wallman, SEO seer Wil Reynolds, and Cambridge Analytica whistleblower Christopher Wylie at the next Marketing Festival in Prague in March 2019. Best. Lineup. Ever. Thanks for reading! Follow me on Twitter and see my marketing speaker page to have me visit your conference […]