Marketing Essays by Samuel Scott
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Your 2018 New Year’s Resolution: Ignore the digital hype and be channel-neutral

My new column for The Drum is out: The birth of any technology usually leads to enthusiastic overuse and then eventual moderation. Gartner’s Hype Cycle is a good visualization of the pattern. As the New Year approaches, many companies are climbing towards the Peak of Inflated Expectations by moving towards digital with abandon that just […]

Keynote Video: TV is Not Dying (Macau, November 2017)

The video from my keynote talk at CASBAA 2017 is in: TV is Not Dying — It’s Lies, Damn Lies, and Bad Media Statistics <span data-mce-type=”bookmark” style=”display: inline-block; width: 0px; overflow: hidden; line-height: 0;” class=”mce_SELRES_start”></span><span data-mce-type=”bookmark” style=”display: inline-block; width: 0px; overflow: hidden; line-height: 0;” class=”mce_SELRES_start”></span> Thanks for reading! Follow me on Twitter. See my marketing […]

TV is Not Dying (CASBAA 2017 in Macau)

Today I had the honor of presenting the following talk at CASBAA 2017 in Macau, China. Here is the video and prepared transcript. TV is Not Dying — It’s Lies, Damn Lies, and Bad Media Statistics <span data-mce-type=”bookmark” style=”display: inline-block; width: 0px; overflow: hidden; line-height: 0;” class=”mce_SELRES_start”></span><span data-mce-type=”bookmark” style=”display: inline-block; width: 0px; overflow: hidden; line-height: […]

Gary Vaynerchuk Needs to Cite His Sources

Gary Vaynerchuk wrote this on LinkedIn. I wanted to respond. “Massive brands and companies around the world are starting to decline and go out of business” Citation needed. “because they are over-investing their time and money into old media advertising like magazines and TV” Citation needed. When you look at the neutral, objective data, TV is as popular […]

When Ad Blockers and GDPR Kill All Adtech and Martech

Today, I had the honor of speaking at Distilled’s SearchLove London conference on the future of analytics in light of GDPR, adtech, martech, ad blocking, and surveillance marketing. Here is the video: The Drum has the transcript and my deck: Crazy Egg. Facebook. Google Analytics. Google Tag Manager. Hubspot. Marketo. New Relic. Visual Website Optimizer. […]