by Samuel Scott | Nov 20, 2022 | Marketing Essays
I have no idea what will happen with Twitter, but I have created a new account on Mastodon. Want to jump the queue with an early invitation there? Here’s a link: https://mastodon.social/invite/4LbP5j32 https://mastodon.social/@samueljscott
by Samuel Scott | Sep 21, 2022 | Marketing Essays
My new column is live in The Drum: How digital marketing is directly contributing to climate change The planet is on fire – and digital marketing is partly to blame, argues columnist Samuel Scott. The earth has a finite amount of space and resources. Basing our...
by Samuel Scott | Jul 27, 2022 | Marketing Essays
My new marketing column is live in The Drum: As a columnist for The Drum, Samuel Scott has pulled no punches on what marketers need to do to fix their promotion mix. But saying is one thing, doing another. So here’s what happened when this industry commentator was...
by Samuel Scott | May 4, 2022 | Marketing Essays
My new marketing column is live in The Drum: Cryptocurrencies started to gain popularity long before last week’s release of a ‘shill price list’ for influencer promotion. In his new column, Samuel Scott looks at the history of crypto marketing and interviews people...
by Samuel Scott | Mar 28, 2022 | Marketing Essays
My new column is live in The Drum: Marketers rarely get what they pay for, the Gannett ad debacle was just the latest Samuel Scott takes a look at the recent news that newspaper giant Gannett gave advertisers inaccurate information to advertisers on where their ads...
by Samuel Scott | Feb 24, 2022 | Marketing Essays
Two columns today! First, my new column in The Drum on what NFTs actually are. The truth behind NFTs – and what marketers really need to know about the craze Columnist Samuel Scott wanted to understand the true value of NFTs for marketers. So how better to get to the...