Marketing Essays by Samuel Scott
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Facebook appears Russia’s biggest useful idiot in Vladimir Putin’s bold war

In a second and special The Promotion Fix column in The Drum today, I look at Robert Mueller’s indictments and discuss what it means for the future of social media and the high-tech world: Facebook appears Russia’s biggest useful idiot in Vladimir Putin’s bold war Well, Mark, you moved fast and broke things. Now, how are you […]

Your 2018 New Year’s Resolution: Ignore the digital hype and be channel-neutral

My new column for The Drum is out: The birth of any technology usually leads to enthusiastic overuse and then eventual moderation. Gartner’s Hype Cycle is a good visualization of the pattern. As the New Year approaches, many companies are climbing towards the Peak of Inflated Expectations by moving towards digital with abandon that just […]

Keynote Video: TV is Not Dying (Macau, November 2017)

The video from my keynote talk at CASBAA 2017 is in: TV is Not Dying — It’s Lies, Damn Lies, and Bad Media Statistics <span data-mce-type=”bookmark” style=”display: inline-block; width: 0px; overflow: hidden; line-height: 0;” class=”mce_SELRES_start”></span><span data-mce-type=”bookmark” style=”display: inline-block; width: 0px; overflow: hidden; line-height: 0;” class=”mce_SELRES_start”></span> Thanks for reading! Follow me on Twitter. See my marketing […]

TV is Not Dying (CASBAA 2017 in Macau)

Today I had the honor of presenting the following talk at CASBAA 2017 in Macau, China. Here is the video and prepared transcript. TV is Not Dying — It’s Lies, Damn Lies, and Bad Media Statistics <span data-mce-type=”bookmark” style=”display: inline-block; width: 0px; overflow: hidden; line-height: 0;” class=”mce_SELRES_start”></span><span data-mce-type=”bookmark” style=”display: inline-block; width: 0px; overflow: hidden; line-height: […]