Considerations

Politics, business, religion, and culture by Samuel J. Scott and Jeff Guevin

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Entries Tagged as 'Marketing'

Book Review: “Inbound Marketing”

March 8th, 2010 · 1 Comment · Advertising, Book Reviews, Books, Boston, Business, Culture, Journalism, Marketing, Massachusetts, Media, Personal, Technology, The Boston Globe, The Middle East

var fbShare = {url: ‘http://www.samueljscott.com/2010/03/08/book-review-inbound-marketing/’,size:‘large’} JERUSALEM — If you build it, they will come. And by “it,” the authors of “Inbound Mar­ket­ing: Get Found Using Google, Social Media, and Blogs” mean a qual­ity online-presence sup­ported by effec­tive Internet-marketing.
In the olden days of mar­ket­ing — say, before 2000 — most mar­keters and public-relations pro­fes­sion­als used […]

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A short trip ’round the blogosphere

March 5th, 2010 · 2 Comments · Blogosphere, Blogroll, Blogs From Left to Right, Blogs on the Media, Law, Marketing, Politics, Uncategorized, terrorism

var fbShare = {url: ‘http://www.samueljscott.com/2010/03/05/a-short-trip-round-the-blogosphere/’,size:‘large’} The Volokh Con­spir­acy asks those of us who oppose fed­er­ally sanc­tioned tor­ture to con­sider how we’d have reacted had John Yoo been anti-torture.  (Not John Woo.  Thanks to Dan for point­ing this out.)
Above the Law informs us that some guy put his law degree up for sale on e-Bay.  […]

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Marketing Mossad

March 2nd, 2010 · No Comments · Advertising, Business, Culture, Israel, Law, Marketing, Politics, The Middle East, War on Terror

var fbShare = {url: ‘http://www.samueljscott.com/2010/03/02/marketing-mossad/’,size:‘large’} JERUSALEM — I just received an e-mail adver­tise­ment from the Jerusalem Post con­tain­ing this sub­ject line: “Sup­port the Mossad! Exclu­sive T-shirts Offers!” (The gram­mar mis­take was there as well.) Only $12.
Add this to my “Only in Israel” file. I can only pre­sume it’s a response to the con­tro­ver­sial assas­si­na­tion of […]

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Journalism is a Business

February 28th, 2010 · 2 Comments · Boston, Business, Civil Liberties, Conservative Pundits, Culture, Education, Entertainment, Humor, Journalism, Marketing, Media, Personal, Politics

var fbShare = {url: ‘http://www.samueljscott.com/2010/02/28/journalism-is-a-business/’,size:‘large’} Media Mat­ters for Amer­ica, a lib­eral, media-watchdog orga­ni­za­tion, reflects on how Fox News cov­ered the one-year anniver­sary of the Amer­i­can Recov­ery and Rein­vest­ment Act:
On the one-year anniver­sary of the Amer­i­can Recov­ery and Rein­vest­ment Act, Fox & Friends pur­ported to ana­lyze the results of the bill […]

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Redundant, Oppressed Men

February 26th, 2010 · No Comments · Advertising, Britain, Civil Liberties, Conservative Pundits, Culture, Dating, Economics, Education, Europe, Feminism, Health, Israel, Law, Marketing, Media, Politics, The Middle East

var fbShare = {url: ‘http://www.samueljscott.com/2010/02/26/redundant-oppressed-men/’,size:‘large’}
JERUSALEM — The first of a five-part British doc­u­men­tary on the state of men and man­li­ness in mod­ern, West­ern soci­ety:
Men and mas­culin­ity are being mar­gin­alised. Manly virtues are laughed at, even con­sid­ered dys­func­tional. Men are being edged out of the fam­ily, the work­place and wider soci­ety as […]

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Advertising or Porn?

February 24th, 2010 · No Comments · Advertising, Business, Civil Liberties, Culture, Education, Europe, Journalism, Marketing, Politics

var fbShare = {url: ‘http://www.samueljscott.com/2010/02/24/advertising-or-porn/’,size:‘large’} A new French adver­tise­ment aimed at stop­ping teenagers from smok­ing is draw­ing some con­tro­ver­sial mar­ket­ing buzz:
A new French anti­smok­ing adver­tise­ment aimed at the young that plays off a porno­graphic stereo­type has got­ten more atten­tion than even its cre­ators intended, and crit­ics sug­gest that it offends com­mon decency […]

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Fun with stats

February 17th, 2010 · 2 Comments · Marketing, Politics

var fbShare = {url: ‘http://www.samueljscott.com/2010/02/17/fun-with-stats-2/’,size:‘large’} There are a lot of expla­na­tions for this chart from BarackObama.com.  But, regard­less of whether you feel it’s accu­rate or a com­plete fab­ri­ca­tion or some­where in between, you have to admit it’s a com­pelling use of sta­tis­ti­cal graphics.

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Barack-Obama Commercial

February 11th, 2010 · No Comments · Advertising, Business, Culture, Entertainment, Humor, Israel, Marketing, Media, Personal, Politics, The Middle East

var fbShare = {url: ‘http://www.samueljscott.com/2010/02/11/barack-obama-commercial/’,size:‘large’}
JERUSALEM — This is a cur­rent, Israeli com­mer­cial — in Eng­lish — for the cable-provider Yes fea­tur­ing a Barack-Obama look-a-like and the president’s cam­paign slo­gan, “Yes, we can!” The song is sung to the tune of this Israeli classic-rock song.
I just have one com­plaint: Who­ever wrote the lyrics must […]

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MBA">Value of MBA

February 2nd, 2010 · 2 Comments · Advertising, Business, Economics, Education, Finance, Marketing, Personal

var fbShare = {url: ‘http://www.samueljscott.com/2010/02/02/the-value-of-an-mba-2/’,size:‘large’} Har­vard Busi­ness Review looks at age to deter­mine whether the per­for­mance of CEOs with MBAs are bet­ter than those with­out:
Are CEOs with MBAs actu­ally stronger lead­ers? The answer might depend on the age of the CEO.
Inspired by the rag­ing debate last year over the role of MBAs in the financial […]

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Scientology

February 2nd, 2010 · 4 Comments · Advertising, Blogosphere, Business, Marketing, Personal, Religion

var fbShare = {url: ‘http://www.samueljscott.com/2010/02/02/scientology/’,size:‘large’} Since we put adver­tis­ing on this blog, we have noticed some­thing strange: Many of the blocks for Google Ads have brought up adver­tise­ments for Sci­en­tol­ogy on a reg­u­lar basis. Has any­one else noticed this? (Sam, for exam­ple, has seen the same adver­tise­ments in his RSS feeds in Google Reader.)
We […]

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Faked Moon-Landing

February 1st, 2010 · No Comments · Civil Liberties, Culture, Entertainment, Marketing, Media, Politics, Russia, Science, War

var fbShare = {url: ‘http://www.samueljscott.com/2010/02/01/faked-moon-landing/’,size:‘large’} Here is the most-bizarre post you’ll read today: Stan­ley Kubrick’s “The Shin­ing” is evi­dence that the moon-landing in 1969 was faked.

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A Good Advertisement

January 20th, 2010 · No Comments · Advertising, Business, Dating, Law, Marketing

var fbShare = {url: ‘http://www.samueljscott.com/2010/01/20/a-good-advertisement/’,size:‘large’}
I laughed with I saw this online.

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All-Star Rodeo Challenge

January 18th, 2010 · 2 Comments · Business, Civil Liberties, Culture, Food, Judaism, Liberal Pundits, Marketing, Politics, Religion, Sports

var fbShare = {url: ‘http://www.samueljscott.com/2010/01/18/all-star-rodeo-challenge/’,size:‘large’} Pene­lope Trunk had a hor­ri­ble time at the All-Star Rodeo Chal­lenge in Madi­son, Wis­con­sin:
I really hated it before there were any ani­mals. Before there were ani­mals there was the flag, ris­ing above the dirt ring, and the announcer say­ing every­one should sing the Star Span­gled Ban­ner to honor “the […]

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Keffiyeh Fashion

January 6th, 2010 · 3 Comments · Advertising, Anti-Semitism, Business, Civil Liberties, Conservative Pundits, Culture, Europe, Fashion, Iran, Islam, Israel, Judaism, Marketing, Palestine, Personal, Politics, Religion, The Middle East, War

var fbShare = {url: ‘http://www.samueljscott.com/2010/01/06/keffiyeh-fashion/’,size:‘large’} JERUSALEM — In the Mid­dle East, every­thing is polit­i­cal. Even fash­ion. Now, the Jew­ish com­pany Shem­speed is offer­ing a kef­fiyeh that is an Israeli take on a tra­di­tional, Arab piece of cloth­ing:
The Israeli Kef­fiyeh, with its intri­cate Star of David pat­tern in the cen­ter piece, and words AM ISRAEL CHAI (Jewish […]

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Religious Competition

December 30th, 2009 · 1 Comment · Advertising, Business, Christianity, Culture, Economics, Education, Islam, Judaism, Marketing, Politics, Religion, War, War on Terror

var fbShare = {url: ‘http://www.samueljscott.com/2009/12/30/religious-competition/’,size:‘large’} The Pew Forum on Reli­gion and Pub­lic Life dis­cov­ers a trend that is not too sur­pris­ing in the Age of Glob­al­iza­tion:
When it comes to reli­gion, many Amer­i­cans like the mix-and-match, build-your-own approach.
Large num­bers attend ser­vices of tra­di­tions other than their own and blend Chris­tian­ity with East­ern and New Age […]

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