Marketing Workshop

A former journalist, consultant, and director of marketing in the high-tech industry, Samuel Scott is now a professional marketing workshop facilitator as well as a speaker and the writer of The Promotion Fix column for the global marketing magazine The Drum.

Born and raised in the United States, Samuel is now based out of Tel Aviv. Quick link! Download his workshop one-pager now (PDF).

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Workshops

Samuel gives marketing workshops at conferences and companies on the following topics:

Marketing 101 — an introduction into marketing and communications that covers customer-facing research, product-market fit, segmentation, pricing, positioning, messaging, promotional tactics, media mixes, and measurement
Marketing communications — how to create the most effective and efficient marcom campaigns and incorporate them into your overall marketing strategy
Media relations and publicity — how to create a media relations plan from research to publication and reporter targeting to pitching stories to measuring the right metrics
SEO — how to get found in organic search results for relevant queries that relate to you, your product, the solutions that you provide, and the questions that you can answer as well as how to ensure stable, long-term growth without risk of Google penalties and what website technical issues to address

samuel scott workshop

Why You Should Hire Samuel to Give a Workshop

If you hire people who work at agencies to give workshops, they will use the time to promote their services. If you hire people who work in-house at companies, they will use their workshops to promote their products. As an independent columnist and speaker, Samuel Scott has nothing to sell except his own ideas and thoughts on the industry. His talks contain his neutral and unbiased insights.

marketing keynote speaker

Examples of Presentations and Talks

The Common Myths in Ad Tech (transcript and video from Russia)
The Biggest Lies That Marketers Tell Themselves (transcript from Ireland and video from Finland)
Breaking Through the Digital Wall (transcript and video from Israel)
TV is Not Dying — It’s Lies, Damn Lies, and Bad Media Statistics (transcript and video from Macau, China)
The Day After Tomorrow: When GDPR and Ad Blocks Stop Martech and Adtech (transcript and video from England and Turkey)

The Biggest Lies That the Ad Tech World Tells Itself — (dubbed in Russian)

Samuel Scott’s keynote at the Synergy Digital Forum in Moscow, Russia, in May 2018. He counters the arguments that consumers want personalised ads, mediums do not matter, short-term results are the most important, targeting solves the problem of waste, adtech saves money by cutting out the middlemen, and brand building can be ignored. This speech is dubbed in Russian, but the transcript and deck are here.

The Biggest Myths in Marketing

Samuel Scott’s keynote talk in Helsinki, Finland, on the myths that TV and radio are dead, that Big Data is the future of marketing, that people want to have relationships with brands on social media, and that “content” is “king.”

Breaking Through the Digital Wall

Samuel Scott’s keynote talk in Tel Aviv, Israel, on how we should look beyond content marketing, inbound marketing, and social media marketing to integrate traditional and digital marketing in a real way. After a brief remark in Hebrew, the rest of the speech is in English.

Interviews

Podcast: How This Little-Known EU Regulation Could Kill Most of Your Digital Marketing in May 2018
Podcast: Is Everything the Tech World Says About Marketing Wrong?

As Seen At

where samuel scott has spoken

As Seen In

samuel scott quoted citations

Contact Samuel for Workshops

E-mail: sjscworldwide@gmail.com