marketing industry - Samuel Scott

Tag Archives: marketing industry

How Google Analytics ruined marketing (TechCrunch)

My newest column has been published on TechCrunch: Marketers in the high-tech world who use phrases such as “social media marketing,” “Facebook marketing” and “content marketing” do not understand the basic difference between marketing strategies, marketing channels and marketing content. And Google Analytics is to blame. In the just over 10 years since the release of […]

Is There Fraud in the Online Advertising Industry?

Bob Hoffman has called it “fraud” perpetrated by “criminals.” The retired founder, chairman, and CEO of Hoffman/Lewis Advertising — who now writes the Ad Contrarian blog and speaks at advertising conferences — had been referring to ongoing revelations in the digital advertising industry that a lot, if not most, of online advertising is a waste of money. […]