marketing industry -- Samuel Scott

Tag Archives: marketing industry

Is Everything on the Internet Fake?

This is an excerpt of a talk that I gave at the CMO Network in England on February 25, 2019. The marketing industry had so many expectations of the digital world. For example, everything would be real, measured, and trackable. But so many of those expectations turned out to be wrong. In short, much of […]

Gary Vaynerchuk Needs to Cite His Sources

Gary Vaynerchuk wrote this on LinkedIn. I wanted to respond. “Massive brands and companies around the world are starting to decline and go out of business” Citation needed. “because they are over-investing their time and money into old media advertising like magazines and TV” Citation needed. When you look at the neutral, objective data, TV is as popular […]