by Samuel Scott | Apr 24, 2017 | Marketing Essays
My new column is live at The Drum: Not everything that is important in marketing can be quantified or automated. Soon, we’re going to have to remember that fact. But first, let me take you back to a little theory. There have always been two main categories of...
by Samuel Scott | Feb 27, 2017 | Marketing Essays
My new column is up at The Drum: Will February 2017 go down as the month that destroyed adtech? February 2017 has been a bad month for adtech. This month’s news should shake the industry down to its very core – and rightfully so. Marc Pritchard rocks the ad world...
by Samuel Scott | Jan 8, 2016 | Marketing Essays
I’m honored to announce that I have debuted my column at TechCrunch, and my first column discusses the latest developments in online advertising fraud: Despite the popularity of mobile applications such as Peace, Blockr and Ghostery over the last...
by Samuel Scott | Oct 30, 2015 | Marketing Essays
Earlier today, I gave a presentation at Performance Marketing Insights London (PMI London). Here is a summary of my talk: The Billions We’re Losing in Online Advertising Fraud from Samuel Scott If you are an advertiser who is running display ad campaigns with...
by Samuel Scott | Oct 1, 2015 | Marketing Essays
A few days ago, I gave this webinar for WebPromoExperts on the billions of dollars that companies are losing to fraud and in their digital advertising campaigns. For thirty minutes, I discussed: – The definition of an advertising “impression” and why it is important –...