online advertising -- Samuel Scott

Tag Archives: online advertising

I’m Speaking at Distilled’s SearchLove in October

I’m honored to announce that I’ll be speaking at SearchLove London by Distilled in October! Here’s my topic: The Day After Tomorrow: When Ad Blockers Stop All Analytics Platforms Ad blockers are hurting not only advertisers — they block the front-end scripts of many analytics platforms as well. In this presentation, global marketing speaker and […]

The $8.2 Billion Adtech Fraud Problem That Everyone Is Ignoring

I’m honored to announce that I have debuted my column at TechCrunch, and my first column discusses the latest developments in online advertising fraud: Despite the popularity of mobile applications such as Peace, Blockr and Ghostery over the last year, ad blocking will be the least of digital advertisers’ problems in 2016. According to a report released by […]

Is There Fraud in the Online Advertising Industry?

Bob Hoffman has called it “fraud” perpetrated by “criminals.” The retired founder, chairman, and CEO of Hoffman/Lewis Advertising — who now writes the Ad Contrarian blog and speaks at advertising conferences — had been referring to ongoing revelations in the digital advertising industry that a lot, if not most, of online advertising is a waste of money. […]