My new column is up at The Drum:

Will February 2017 go down as the month that destroyed adtech?

February 2017 has been a bad month for adtech. This month’s news should shake the industry down to its very core – and rightfully so.

Marc Pritchard rocks the ad world

February began with the fallout from Procter & Gamble’s chief brand officer Marc Pritchard’s atomic bomb of a marketing address to the annual leadership meeting of the Internet Advertising Bureau (IAB) in Florida. His opening remarks set the stage for the news to come.

Read the rest at The Drum!

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