In early 2016, I published a TechCrunch column on why “Everything the Tech World Says About Marketing is Wrong.” Following that article, Unbounce interviewed me for their podcast.

The podcast went live today! –> You can listen to it for free here. You can also directly download the MP3 here.

I also give a well-deserved shout-out to Ad Contrarian Bob Hoffman for his dislike of the term “content.” Seriously, read the guy.

Thanks for reading! Follow me on Twitter and see my marketing speaker page to have me visit your conference or company.