(This keynote talk is in development and will debut in October 2021. See a preview below.)
Brand Purpose in a Schizophrenic Consumer World
Many consumers say they do not want to support sweatshops, but they still often buy the cheapest clothing and running shoes made in such places anyway. Companies today want to do better, but they are getting such mixed signals from customers. In this inspiring keynote, Samuel Scott will show how companies can navigate this complex environment and both help the world and sell more products at the same time.