Samuel Scott

OBJECTIVE AND ENTERTAINING MARKETING SPEAKER

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Brand Purpose vs. Brand Hypocrisy:
How Your Company Can Truly Help the World

by | Mar 6, 2020 | Marketing Essays

(This keynote talk is in development and will debut in October 2021. See a preview below.)

Summary

Brand Purpose in a Schizophrenic Consumer World

Many consumers say they do not want to support sweatshops, but they still often buy the cheapest clothing and running shoes made in such places anyway. Companies today want to do better, but they are getting such mixed signals from customers. In this inspiring keynote, Samuel Scott will show how companies can navigate this complex environment and both help the world and sell more products at the same time.

brand purpose keynote talk

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