Samuel Scott

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Marketing Strategy vs. What Marketers Discuss

by | Mar 30, 2020 | Marketing Essays

I was bored while being stuck at home for the third week in a row, so I created a graphic to illustrate a major problem in the marketing industry.

If the diagnosis and guiding strategic policy are wrong, then the tactics will not matter. If the product, price, or place are approached in error, then the promotion will not matter. But the promotion is all that marketers talk about.

marketing strategy

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