How Marketing Departments Can Survive the Coronavirus Recession
(Note: This is a talk that I debuted in mid-2020 — see my marketing speaker page for more information on my various presentations.) Summary See the example deck here:...Where I’m Speaking in 2019
During these dark days of winter, I have been finalizing this year’s speaking schedule. More dates are in the works, but here is where I will be for now. Hope to see you soon! If your company or organization would like an appearance while I am in your area,...2019 will be Facebook’s year of reckoning
My first column of 2019 is live in The Drum: Facebook’s stock peaked at $218.62 on 25 July 2018. It will never reach that height again. The social network will see declining growth rates – if not an outright downward trajectory – this year unless it makes two specific...Here is the FBI Report on HubSpot
What did HubSpot senior executives do to try to obtain in advance or prevent the release of Dan Lyons’ book “Disrupted”? We may never know for sure. But I have obtained the redacted version of the report from the resulting FBI investigation. Here is...Who got 2018’s marketing predictions right – and absolutely wrong?
My final column of the year is live in The Drum: Bob Hoffman once wrote that ‘the great thing about talking about the future is that you don’t have to know anything. You just make shit up and nobody can refute it.’ Well, I will do my best. Since the...
I Speak
“Someday, I’ll get to see Samuel Scott speak live. For now, the transcript and slides will do. Great material as always.”
— Blaise D’Sylva, VP Media at Dr Pepper Snapple Group