Why You Need a Good Landing Page
Have you ever sat at a restaurant table, opened the menu, and then saw that there was something approaching fifty options? If you’re like me, it probably took you ten minutes or longer just to make a choice: “Well, I haven’t had steak in a while… but the chicken looks...When to Use SEO and PPC in Your Online Marketing
In search-engine marketing (SEM) – the goal of which is to rank highly in Google search-results for chosen keywords – there are two general strategies: search-engine optimization (SEO) and pay-per-click (PPC) advertising. Each has its advantages and disadvantages, so...Start-Up Nation? Why Israeli Tech Companies Often Fail
In the so-called “Silicon Valley of the Middle East,” start-ups in and around Tel Aviv are increasingly the life-blood of many global companies that operate in the high-tech sector. According to the authors of “Start-Up Nation” – former Bush-administration official...
I Speak
“Someday, I’ll get to see Samuel Scott speak live. For now, the transcript and slides will do. Great material as always.”
— Blaise D’Sylva, VP Media at Dr Pepper Snapple Group