The Taliban’s new three-pronged PR strategy is a temporary ruse
The world has watched in horror as the Taliban conquered Afghanistan and defeated the US and NATO in a war that began after 9/11 and lasted two decades. In this extra edition of The Promotion Fix, I show the long-term PR strategy that all Islamists use and the new,...Euro 2020’s two biggest lessons for marketers and media planners
My new column is out in The Drum: Euro 2020’s two biggest lessons for marketers and media planners While he was watching Euro 2020 and hoping that England would bring it home, columnist Samuel Scott reflected on what the marketing industry can learn from the...As m-commerce takes the world contactless, should agencies follow suit?
My newest column is live in The Drum: As m-commerce takes the world contactless, should agencies follow suit? Contactless and other mobile-based digital fintech payment methods surged in popularity during the pandemic and will remain in use afterwards. But are there...Why Snap should abandon Spectacles but keep augmented reality
My new column is live in The Drum: Why Snap should abandon Spectacles but keep augmented reality The bespectacled Samuel Scott says glasses have never been cool (and don’t get him started on VR headsets). In his new Promotion Fix column, he recommends Snap forgets the...A look at Burger King’s sales during Fernando Machado’s CMO reign
My new column is live in The Drum: The Burger King? A look at the maverick brand’s sales during Fernando Machado’s CMO reign On one hand, Burger King’s creative campaigns during the tenure of former CMO Fernando Machado received much acclaim, including top...
I Speak
“Someday, I’ll get to see Samuel Scott speak live. For now, the transcript and slides will do. Great material as always.”
— Blaise D’Sylva, VP Media at Dr Pepper Snapple Group