by Samuel Scott | Aug 7, 2017 | Marketing Essays
Readers of a certain age in the United States will recall that both Wilson Phillips and En Vogue had top hits in 1990 entitled “Hold On.” Well, that is the theme of a talk that I might give at the 2018 SXSW Conference in Austin, Texas, next year. But, wait...
by Samuel Scott | Jun 3, 2017 | Marketing Essays
We interrupt your regularly scheduled blog post with a brief announcement of my next engagements as a marketing speaker: ICEEfest (Bucharest, Romania) — Keynote: “The Biggest Lies That Infest Digital Marketing and Hurt Us All” — June 15-16, 2017 White Nights SEMrush...
by Samuel Scott | Sep 13, 2016 | Marketing Essays
My September 2016 MozCon presentation and notes. If the embed below does not appear, you can see it directly at this link. Server Log Files & Technical SEO Audits: What You Need to Know from Samuel Scott Server Log Files & Technical SEO Audits: What You Need...
by Samuel Scott | Aug 18, 2016 | Marketing Essays
Note: I wrote this essay upon returning home from work. It is a heartfelt reaction to the big news of the day in the digital marketing world. I must state that I know nothing about the financial state of Moz or about the company’s internal operations or...
by Samuel Scott | Jun 9, 2016 | Marketing Essays
BERLIN — I had the honor of speaking last week at this year’s Content Marketing Masters, one of three European conferences that are held by the German online marketing agency PerformicsAKM3. The topic? “How to Integrate PR and Content...