by Samuel Scott | Nov 12, 2017 | Marketing Essays
We interrupt your regularly scheduled reading for this somewhat important announcement. I am in the middle of finalizing my keynote speaking appearances in 2018. So, if you’re interested in my thoughts on anything from the future of marketing to whether Star...
by Samuel Scott | Nov 7, 2017 | Marketing Essays
Today I had the honor of presenting the following talk at CASBAA 2017 in Macau, China. Here is the video and prepared transcript. TV is Not Dying — It’s Lies, Damn Lies, and Bad Media Statistics Well, that was an interesting ad to see a week after...
by Samuel Scott | Oct 26, 2017 | Marketing Essays
I had the honor of speaking at Sanoma Media’s annual Get Tomorrow event in Finland earlier this month. The notes and deck are at this link. Here is the video:
by Samuel Scott | Oct 17, 2017 | Marketing Essays
Today, I had the honor of speaking at Distilled’s SearchLove London conference on the future of analytics in light of GDPR, adtech, martech, ad blocking, and surveillance marketing. Here is the video: The Drum has the transcript and my deck: Crazy Egg. Facebook....
by Samuel Scott | Oct 12, 2017 | Marketing Essays
Here is an updated 2019 version of this talk with video and a new presentation deck. Today, I had the honor of speaking in Helsinki. Here is the video along with notes and an example deck for this talk. The Biggest Lies That Get in the Way of Creative Campaigns TV and...