In my column for The Drum two weeks ago, I discussed The Spinner — potentially the epitome of the worst of ad tech in how it can harm society: An Israeli tech journalist is doing a segment on the ad tech and The Spinner in two hours (11:30 pm on August 5). I do...
We interrupt your regularly scheduled blog post with a brief announcement of my next engagements as a marketing speaker: ICEEfest (Bucharest, Romania) — Keynote: “The Biggest Lies That Infest Digital Marketing and Hurt Us All” — June 15-16, 2017 White Nights SEMrush...
I spoke today at 3XE Digital in Dublin on the biggest lies in the digital marketing world. Here is the transcript of my talk along with the deck at The Drum: The biggest lies that digital marketers tell themselves Thank you for the introduction. This is my first time...
My new column for The Drum is live: Apples are not oranges – and ‘content marketing’ means nothing The moment that you slap a call-to-action on any piece of marketing collateral, it becomes direct-response advertising. More on that after a story. Read the whole thing...
Want to learn all about the effective integration of traditional and digital marketing and how to solve the problems in modern marketing? I have debuted my new biweekly marketing column named “The Promotion Fix” at The Drum: The entire marketing industry...
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