by Samuel Scott | Feb 14, 2017 | Marketing Essays
Want to learn all about the effective integration of traditional and digital marketing and how to solve the problems in modern marketing? I have debuted my new biweekly marketing column named “The Promotion Fix” at The Drum: The entire marketing industry...
by Samuel Scott | Jan 11, 2017 | Marketing Essays
My first marketing column at The Drum is live! Throughout this month, countless marketers will write clickbait articles listing all of the ways that marketing is destined to change this year. Most of those pieces will be unoriginal, redundant and uninteresting. And...
by Samuel Scott | Sep 13, 2016 | Marketing Essays
My September 2016 MozCon presentation and notes. If the embed below does not appear, you can see it directly at this link. Server Log Files & Technical SEO Audits: What You Need to Know from Samuel Scott Server Log Files & Technical SEO Audits: What You Need...
by Samuel Scott | Aug 18, 2016 | Marketing Essays
Note: I wrote this essay upon returning home from work. It is a heartfelt reaction to the big news of the day in the digital marketing world. I must state that I know nothing about the financial state of Moz or about the company’s internal operations or...
by Samuel Scott | Jun 9, 2016 | Marketing Essays
BERLIN — I had the honor of speaking last week at this year’s Content Marketing Masters, one of three European conferences that are held by the German online marketing agency PerformicsAKM3. The topic? “How to Integrate PR and Content...