71 Ways Marketing Will NOT Change in 2017 (The Drum)
My first marketing column at The Drum is live! Throughout this month, countless marketers will write clickbait articles listing all of the ways that marketing is destined to change this year. Most of those pieces will be unoriginal, redundant and uninteresting. And...Server Log Analysis & Technical SEO Audits (MozCon)
Video: My September 2016 MozCon presentation and notes. If the embed below does not appear, you can see it directly at this link. Server Log Files & Technical SEO Audits: What You Need to Know from Samuel Scott Server Log Files & Technical SEO Audits: What You...The Value of Community: What I Will Miss from Moz
Note: I wrote this essay upon returning home from work. It is a heartfelt reaction to the big news of the day in the digital marketing world. I must state that I know nothing about the financial state of Moz or about the company’s internal operations or...How to Integrate PR and Content Marketing
BERLIN — I had the honor of speaking last week at this year’s Content Marketing Masters, one of three European conferences that are held by the German online marketing agency PerformicsAKM3. The topic? “How to Integrate PR and Content...
I Speak
“Someday, I’ll get to see Samuel Scott speak live. For now, the transcript and slides will do. Great material as always.”
— Blaise D’Sylva, VP Media at Dr Pepper Snapple Group