Want to learn all about the effective integration of traditional and digital marketing and how to solve the problems in modern marketing? I have debuted my new biweekly marketing column named “The Promotion Fix” at The Drum: The entire marketing industry...
BERLIN — I had the honor of speaking last week at this year’s Content Marketing Masters, one of three European conferences that are held by the German online marketing agency PerformicsAKM3. The topic? “How to Integrate PR and Content...
Want to learn about creative publicity campaigns and that get you in the press and spread over social media? Read my new 11,000-word guide on Moz: No one cares about your company or product. Unless your CEO is Steve Jobs or your product is Google Glass, very few...
I’m getting tired of spam e-mails and bad pitches. So, I was inspired by a recent blog post by Geraldine DeRuiter, otherwise known as the Everywhereist, in which she hilariously replies to every single spam message that she had received over a certain period of...
As I once wrote in an essay on how to speak at marketing conferences — events are an underrated marketing strategy because all marketing, in the end, is about people and not keywords, links, and news coverage. However, I write that statement with the caveats...
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