How to Pitch Reporters in Various Industries
In the end, journalists are just another audience in a company’s overall marketing strategy — and they should be treated as such in publicity and public relations plans. A month ago, I wrote an essay for Moz on the coming integration of SEO and public...Why PR is Still the Best Branding Tool
What is a “brand”? To discuss modern branding strategy effectively, we first need to define our terms. The American Marketing Association and Wikipedia define the word as “name, term, design, symbol, or any other feature that identifies one seller’s...Google is Killing “SEO” Press Releases. Thank You, Google!
I don’t think I’ve ever been as happy about a Google algorithm update as I’ve been with Panda 4.0. Google rolled out the change on May 20. Search Engine Land’s Barry Schwartz noticed on May 29 that several major press-release websites were hit. PR Newswire...Owned vs. Earned Media: When to Use What
Owned media, as Cara Tarbaj summarizes at Social Media Today, is content that you publish on channels that you control (such as your website). Earned media is when others publish content about you. Both have their benefits and drawbacks, and it is crucial to know when...
I Speak
“Someday, I’ll get to see Samuel Scott speak live. For now, the transcript and slides will do. Great material as always.”
— Blaise D’Sylva, VP Media at Dr Pepper Snapple Group