My new column is live at The Drum: What traditional marketers need to know about SEO If you think SEO is a bag of tricks to rank first in Google, you are 10 years out of date. As a recent Searchmetrics study found, getting found in Google search results is more...
My September 2016 MozCon presentation and notes. If the embed below does not appear, you can see it directly at this link. Server Log Files & Technical SEO Audits: What You Need to Know from Samuel Scott Server Log Files & Technical SEO Audits: What You Need...
My first “SEO job” consisted of pumping out keyword-stuffed blog posts and then posting them on a website that would link to a company’s website while attempting to hide from Google that both sites were owned by that company. In my second “SEO...
The blog of DevOps Summit, the IT conference that my log analytics software company Logz.io is sponsoring later this year, published an essay of mine on how marketing and IT need to work together: DevOps has traditionally played important roles in development and IT...
My career over the years so far has taken me from journalism to SEO to public relations to conference speaking. The “SEO” part has been the most controversial. If you had asked me to define “SEO” years ago ago, I would have responded,...
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