My latest Moz essay for my log analytics startup Logz.io is live: It’s ten o’clock. Do you know where your logs are? I’m introducing this guide with a pun on a common public-service announcement that has run on late-night TV news broadcasts in the United States...
What is the difference between doing “SEO” and doing “marketing”? The answer lies partly in Moz cofounder Rand Fishkin’s recent webinar on Cracking the SEO Code for 2015 (see the full presentation) in which he addresses the following...
Over the past two years, SEOMoz became Moz, ThunderSEO became ThunderActive, and seOverflow became Inflow. Although I do not work for these companies, I would argue that they — and likely many more — have been rebranding themselves by removing affiliations...
Build, promote, and publicize a website that delights its target audience. Everything else will fall into place. This is the secret to good search-engine optimization for 2015 – but, frankly, it should always have been the best practice in the first place. Google is...
For those who are interested in learning more about the relationship between SEO and PR, a new essay of mine is now live on Moz! Earlier this year, I published a Moz post that aimed to introduce the basic principles of public relations that SEOs and digital marketers,...
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