So, You Want to Work in Israel’s SEO Industry?
This essay originally appeared at the Times of Israel. By Samuel Scott Many immigrants to Israel who are not fluent in Hebrew — especially those who are native English speakers — end up working in some type of sales or marketing position that focuses on...What Public Relations Can Learn From SEO
Insert links into press releases that include targeted keywords in the text of the links and then publish and distribute them throughout the Internet. If you work in public relations, that statement is probably what you think when you hear the term “SEO.” But the...Google is Killing “SEO” Press Releases. Thank You, Google!
I don’t think I’ve ever been as happy about a Google algorithm update as I’ve been with Panda 4.0. Google rolled out the change on May 20. Search Engine Land’s Barry Schwartz noticed on May 29 that several major press-release websites were hit. PR Newswire...5 Myths About SEO You Need to Forget
A friend of mine has been thinking about getting into SEO and digital marketing, and he asked me for some thoughts on where to start. After reflecting on what I have learned over the years, I jotted down these common myths to ignore as a start. I hope you will find...
I Speak
“Someday, I’ll get to see Samuel Scott speak live. For now, the transcript and slides will do. Great material as always.”
— Blaise D’Sylva, VP Media at Dr Pepper Snapple Group