The New SEO Lessons from The Avengers
TEL AVIV – Here in the Silicon Valley of the Middle East, I finally saw the hit movie “The Avengers” only recently since it had finally come to Israeli cable TV. As a fan of director Joss Whedon, I loved watching how a group of heroes with expertise in...Schema Code: Optimizing for Clicks, Not Rankings
One of my first jobs in search marketing some years ago was managing the English website of a forex company based in Tel Aviv that had sites in various languages and targeting various countries. Each week, the CEO wanted us to update and send spreadsheets of keyword...Google is a Machine That Wants to be Human
Google’s Panda Update is completed. The system goes online February 23, 2011. Human decisions are removed from website evaluation. Google begins to learn at a geometric rate. It becomes self-aware with the Penguin Update at 2:14 a.m. Eastern time, April 24th,...How Not to Duplicate Your Own Website Content
Your website may be duplicating its own content without you even realizing it – and thereby possibly causing negative effects on your search-engine marketing performance. Say that you are a company that sells widgets. One of your pages will list all of the widgets,...
I Speak
“Someday, I’ll get to see Samuel Scott speak live. For now, the transcript and slides will do. Great material as always.”
— Blaise D’Sylva, VP Media at Dr Pepper Snapple Group