marketing strategy -- Samuel Scott

Tag Archives: marketing strategy

The Hype Cycles of Marketing Mediums and Methods

As technological innovations occur at an ever-increasing rate, marketers often develop unrealistic expectations because they think that each new gadget or medium has made all of the previous communications strategies obsolete. Far from it. For example, social media is a form of public relations and not some heaven-sent technology that has changed everything, and as […]

How to Build an Online Community for Marketing

In 2008, Forrester Vice Presidents Carlene Li and Josh Bernoff published “Groundswell,” a revolutionary book about business and marketing in what was then the beginning of the mainstreaming of social media. Four years later, their thoughts have not only become predicative of the growing trend of social media but have become essential for understanding the […]