Social Media Marketing Tips at Conferences
As I once wrote in an essay on how to speak at marketing conferences — events are an underrated marketing strategy because all marketing, in the end, is about people and not keywords, links, and news coverage. However, I write that statement with the caveats...Learn About Branding at My SEMrush Webinar
On Wednesday, I will give a webinar at SEMrush for the new web analytics startup Logz.io on how to communicate the same branding on all of your channels and content. I hope to see you there! Samuel Scott will discuss how to create and use traditional branding strategy...The Marketing Department of the Future
My latest essay is now on Moz: After leaving the porn website, I held various positions at global agencies before working now as a digital marketing and communications consultant. Today, based on the problems that I have seen and the fallacies that I have encountered,...How to Approach Owned and Earned Media
My newest essay is up on Moz! We all know content is king, but if your content marketing plan consists of blindly publishing daily blog posts on your website or submitting countless bylined articles (i.e., guest posts) to random outlets, your king will turn into the...
I Speak
“Someday, I’ll get to see Samuel Scott speak live. For now, the transcript and slides will do. Great material as always.”
— Blaise D’Sylva, VP Media at Dr Pepper Snapple Group