by Samuel Scott | Nov 20, 2022 | Marketing Essays
I have no idea what will happen with Twitter, but I have created a new account on Mastodon. Want to jump the queue with an early invitation there? Here’s a link: https://mastodon.social/invite/4LbP5j32 https://mastodon.social/@samueljscott
by Samuel Scott | Aug 5, 2018 | Marketing Essays
In my column for The Drum two weeks ago, I discussed The Spinner — potentially the epitome of the worst of ad tech in how it can harm society: An Israeli tech journalist is doing a segment on the ad tech and The Spinner in two hours (11:30 pm on August 5). I do...
by Samuel Scott | Jun 3, 2017 | Marketing Essays
We interrupt your regularly scheduled blog post with a brief announcement of my next engagements as a marketing speaker: ICEEfest (Bucharest, Romania) — Keynote: “The Biggest Lies That Infest Digital Marketing and Hurt Us All” — June 15-16, 2017 White Nights SEMrush...
by Samuel Scott | May 17, 2017 | Marketing Essays
I spoke today at 3XE Digital in Dublin on the biggest lies in the digital marketing world. Here is the transcript of my talk along with the deck at The Drum: The biggest lies that digital marketers tell themselves Thank you for the introduction. This is my first time...
by Samuel Scott | Mar 13, 2017 | Marketing Essays
My new column for The Drum is live: Apples are not oranges – and ‘content marketing’ means nothing The moment that you slap a call-to-action on any piece of marketing collateral, it becomes direct-response advertising. More on that after a story. Read the whole thing...