seo -- Samuel Scott

Tag Archives: seo

The Hype Cycles of Marketing Mediums and Methods

As technological innovations occur at an ever-increasing rate, marketers often develop unrealistic expectations because they think that each new gadget or medium has made all of the previous communications strategies obsolete. Far from it. For example, social media is a form of public relations and not some heaven-sent technology that has changed everything, and as […]

When to Use SEO and PPC in Your Online Marketing

In search-engine marketing (SEM) – the goal of which is to rank highly in Google search-results for chosen keywords – there are two general strategies: search-engine optimization (SEO) and pay-per-click (PPC) advertising. Each has its advantages and disadvantages, so it is important to know when to use each one (or even both). This review platform […]