seo - 2/2 - Samuel Scott

Tag Archives: seo

The Day the Keyword Died

Relax. Google’s recent move to eliminate most organic-keyword data in Google Analytics is not – as Moz CEO Rand Fishkin wrote on his personal blog – “the first truly existential threat our industry has faced.” But it is a threat to those companies and agencies that are still using outdated inbound marketing and SEO strategies. […]

The Hype Cycles of Marketing Mediums and Methods

As technological innovations occur at an ever-increasing rate, marketers often develop unrealistic expectations because they think that each new gadget or medium has made all of the previous communications strategies obsolete. Far from it. For example, social media is a form of public relations and not some heaven-sent technology that has changed everything, and as […]