In my column for The Drum two weeks ago, I discussed The Spinner — potentially the epitome of the worst of ad tech in how it can harm society: An Israeli tech journalist is doing a segment on the ad tech and The Spinner in two hours (11:30 pm on August 5). I do a […]
Here is the video (dubbed in Russian) of my keynote talk at the Synergy Digital Forum in Moscow in May. (After my Bananarama mashup, I begin “speaking” at 1:47.) An edited transcript in English is available at The Drum. There is also a link to the Slideshare deck at the top of the column. Thanks for […]
Today, in this presentation at Fifteen Seconds Europe in June 2018, I discussed the problem of digital ad fraud. The presentation is below. I will add the video later. The Billions You’re Losing to Online Ad Fraud from Samuel Scott – Thanks for reading! Follow me on Twitter. See my marketing speaker page or marketing […]
For my new column, The Drum published an edited transcript of my keynote talk at the Synergy Digital Forum in Moscow last week. A video (dubbed in Russian) and introduction is below. (After my Bananarama mashup, I begin “speaking” at 1:47.) There is also a link to the Slideshare deck at the top of the […]
I’m honored to announce that I’ll be speaking alongside segmentation superstar Mark Ritson, cranky copywriter Ryan Wallman, SEO seer Wil Reynolds, and Cambridge Analytica whistleblower Christopher Wylie at the next Marketing Festival in Prague in March 2019. Best. Lineup. Ever. Thanks for reading! Follow me on Twitter. See my marketing speaker page or marketing workshop page to have me […]
I’m honored to announce that I’ll be delivering a talk on digital advertising fraud on the Media Stage at Fifteen Seconds Europe in Austria next month. If you’ll be at the event, I hope to see you there! I promise many 80s and 90s pop culture references. Thanks for reading! Follow me on Twitter. See my marketing […]
For those who are in the area, I’ll be discussing the biggest myths and realities of marketing technology at the Synergy Digital Forum in Russia. Hope to see you there! P.S. I’m finalizing my 2018 speaking schedule. Want a dose of contrarian inspiration at your conference, business, or university? See my speaking page. Thanks for reading! […]
This the prepared text of the keynote address that I gave today at the FICCI FRAMES conference in Mumbai, India. TV is Not Dying — It’s Lies, Damn Lies, and Bad Media Statistics Hello, everyone. A belated Happy Hoolie. This is actually my second time in India. Ten years ago, I was an MBA student […]
I have just received the video from my final keynote talk of 2017 at the annual D-Summit of the Israeli Digital Organization in Tel Aviv. I discuss how we should look beyond content marketing, inbound marketing, and social media marketing to integrate traditional and digital marketing in a real way. Note: The video as well […]
(Note: This is the keynote talk that I delivered in Tel Aviv today at the annual D-Summit of the Israeli Digital Organization.) Breaking Through the Digital Wall Breaking Through the Digital Wall from Samuel Scott Shalom, everyone. After a year of speaking throughout the world, it is a pleasure to end 2017 here in the […]
Some end of the year news: My final keynote address in 2017 will be on Thursday, December 21, in my city of Tel Aviv, Israel, at D-Summit, the annual conference of the Israeli Digital Association. The topic will be “Breaking Through the Digital Wall.” The talk will be in English. For more information, click here. […]
The video from my keynote talk at CASBAA 2017 is in: TV is Not Dying — It’s Lies, Damn Lies, and Bad Media Statistics <span data-mce-type=”bookmark” style=”display: inline-block; width: 0px; overflow: hidden; line-height: 0;” class=”mce_SELRES_start”></span><span data-mce-type=”bookmark” style=”display: inline-block; width: 0px; overflow: hidden; line-height: 0;” class=”mce_SELRES_start”></span> Thanks for reading! Follow me on Twitter. See my marketing […]
The video of my SearchLove London talk on ad blocking, GDPR, and the future of online advertising is live: Here is the full transcript at The Drum as well. Thanks for reading! Follow me on Twitter. See my marketing speaker page or marketing workshop page to have me visit your conference or company!
Note: This is the prepared text of a keynote talk that I gave today at Digital Copenhagen in Denmark. The Biggest Lies That Digital Marketers Tell Themselves from Samuel Scott Thank you for the introduction. This is my first time in Denmark, so it’s great to be here and see the genius country that invented […]
We interrupt your regularly scheduled reading for this somewhat important announcement. I am in the middle of finalizing my keynote speaking appearances in 2018. So, if you’re interested in my thoughts on anything from the future of marketing to whether Star Wars or Star Trek is better, take a look at my marketing speaker page […]
Today I had the honor of presenting the following talk at CASBAA 2017 in Macau, China. Here is the video and prepared transcript. TV is Not Dying — It’s Lies, Damn Lies, and Bad Media Statistics <span data-mce-type=”bookmark” style=”display: inline-block; width: 0px; overflow: hidden; line-height: 0;” class=”mce_SELRES_start”></span><span data-mce-type=”bookmark” style=”display: inline-block; width: 0px; overflow: hidden; line-height: […]
I had the honor of speaking at Sanoma Media’s annual Get Tomorrow event in Finland earlier this month. The notes and deck are at this link. Here is the video: Thanks for reading! Follow me on Twitter. See my marketing speaker page or marketing workshop page to have me visit your conference or company!
Today, I had the honor of speaking at Distilled’s SearchLove London conference on the future of analytics in light of GDPR, adtech, martech, ad blocking, and surveillance marketing. Here is the video: The Drum has the transcript and my deck: Crazy Egg. Facebook. Google Analytics. Google Tag Manager. Hubspot. Marketo. New Relic. Visual Website Optimizer. […]
Today, I had the honor of speaking at Get Tomorrow, an annual event in Helsinki held by Sanoma Media Finland. Here is the deck along with some of the notes for the slides. The Biggest Lies That Get in the Way of Creative Campaigns The Biggest Lies That Get in the Way of Creative Campaigns […]
Readers of a certain age in the United States will recall that both Wilson Phillips and En Vogue had top hits in 1990 entitled “Hold On.” Well, that is the theme of a talk that I might give at the 2018 SXSW Conference in Austin, Texas, next year. But, wait — there’s more! I need your […]