Here is a new talk I gave at SEMPL in Slovenia in November 2019 on media planning in 2020 and beyond. An example deck for this topic is here. I argue that we are seeing the tyranny of online direct response and short-termism, both of which are hurting our long-term advertising effectiveness. Then, I use […]
My thirty-minute talk in India in May: A summary: I explore six of the myths in the marketing world today: that consumers want personalized and targeted ads, channels do not matter, short-term results are the most important, targeting solves the problem of waste, ad tech saves money, and brand building is less important. I then […]
This is a talk I gave in Prague. See the deck. A summary: The problem with content marketing today is that everyone from media companies to agencies to consumer brands has become a publisher who is filling the web with stuff that is 99% useless and ignored. We need to do better partly because the […]
This is an excerpt of a talk that I gave at the CMO Network in England on February 25, 2019. The marketing industry had so many expectations of the digital world. For example, everything would be real, measured, and trackable. But so many of those expectations turned out to be wrong. In short, much of […]
During these dark days of winter, I have been finalizing this year’s speaking schedule. More dates are in the works, but here is where I will be for now. Hope to see you soon! If your company or organization would like an appearance while I am in your area, contact me ASAP at sjscworldwide@gmail.com so […]
Last Friday, I gave the opening address at Eat Your Greens’ Amsterdam release event. The Drum has the transcript of my speech on the state of the marketing industry. The talk began with this brief video excerpt of a recent speech by Gary Vaynerchuk on the supposed death of television. Hello, everyone. I hope you are enjoying […]
Today, I gave a keynote at Emerce Performance on blockchain and the potential return to creativity in online advertising. The deck is here. The prepared transcript is below. SLIDE 3 Hello, hello, everyone. I hope you are enjoying Emerce Performance so far, and a special thanks to the organizers for bringing all of us here […]
In my column for The Drum two weeks ago, I discussed The Spinner — potentially the epitome of the worst of ad tech in how it can harm society: An Israeli tech journalist is doing a segment on the ad tech and The Spinner in two hours (11:30 pm on August 5). I do a […]
Here is the video (dubbed in Russian) of my keynote talk at the Synergy Digital Forum in Moscow in May. (After my Bananarama mashup, I begin “speaking” at 1:47.) An edited transcript in English is available at The Drum. Here is an example deck for this topic. Thanks for reading! Follow me on Twitter and […]
Today, in this presentation at Fifteen Seconds Europe in June 2018, I discussed the problem of digital ad fraud. The presentation is below. I will add the video later. The Billions You’re Losing to Online Ad Fraud from Samuel Scott – Thanks for reading! Follow me on Twitter and see my marketing speaker page to […]
For my new column, The Drum published an edited transcript of my keynote talk at the Synergy Digital Forum in Moscow last week. A video (dubbed in Russian) and introduction is below. (After my Bananarama mashup, I begin “speaking” at 1:47.) There is also a link to the Slideshare deck at the top of the […]
I’m honored to announce that I’ll be speaking alongside segmentation superstar Mark Ritson, cranky copywriter Ryan Wallman, SEO seer Wil Reynolds, and Cambridge Analytica whistleblower Christopher Wylie at the next Marketing Festival in Prague in March 2019. Best. Lineup. Ever. Thanks for reading! Follow me on Twitter and see my marketing speaker page to have me visit your conference […]
I’m honored to announce that I’ll be delivering a talk on digital advertising fraud on the Media Stage at Fifteen Seconds Europe in Austria next month. If you’ll be at the event, I hope to see you there! I promise many 80s and 90s pop culture references. Thanks for reading! Follow me on Twitter and see my […]
For those who are in the area, I’ll be discussing the biggest myths and realities of marketing technology at the Synergy Digital Forum in Russia. Hope to see you there! P.S. I’m finalizing my 2018 speaking schedule. Want a dose of contrarian inspiration at your conference, business, or university? See my speaking page. Thanks for reading! […]
This the prepared text of the keynote address that I gave today at the FICCI FRAMES conference in Mumbai, India. TV is Not Dying — It’s Lies, Damn Lies, and Bad Media Statistics Hello, everyone. A belated Happy Hoolie. This is actually my second time in India. Ten years ago, I was an MBA student […]
Some end of the year news: My final keynote address in 2017 will be on Thursday, December 21, in my city of Tel Aviv, Israel, at D-Summit, the annual conference of the Israeli Digital Association. The topic will be “Breaking Through the Digital Wall.” The talk will be in English. For more information, click here. […]
The video of my SearchLove London talk on ad blocking, GDPR, and the future of online advertising is live: Here is the full transcript at The Drum as well. Thanks for reading! Follow me on Twitter and see my marketing speaker page to have me visit your conference or company.
Note: This is the prepared text of a keynote talk that I gave today at Digital Copenhagen in Denmark. The Biggest Lies That Digital Marketers Tell Themselves from Samuel Scott Thank you for the introduction. This is my first time in Denmark, so it’s great to be here and see the genius country that invented […]
We interrupt your regularly scheduled reading for this somewhat important announcement. I am in the middle of finalizing my keynote speaking appearances in 2018. So, if you’re interested in my thoughts on anything from the future of marketing to whether Star Wars or Star Trek is better, take a look at my marketing speaker page […]
Today I had the honor of presenting the following talk at CASBAA 2017 in Macau, China. Here is the video and prepared transcript. TV is Not Dying — It’s Lies, Damn Lies, and Bad Media Statistics Well, that was an interesting ad to see a week after Halloween, right? Talk about a Monster Mash! The […]