speaking -- Samuel Scott

Tag Archives: speaking

The Coronavirus Business Hall of Shame

(Note: My biweekly Promotion Fix column no longer has a home, so I’m publishing this special edition myself.) “You, alright! I learned it by watching you!” In July 1987, the Partnership for a Drug-Free America launched what would become one of the most famous — and most parodied — public service announcements in the United States. […]

A New Talk: How to Integrate Online and Offline Media

This is a speech that I debuted in Slovenia. I would be happy to give this talk in person or virtually at your company, event, or conference. Learn more here. Summary Example deck: https://www.slideshare.net/samuelscott/media-planning-in-2020-and-beyond-integrating-traditional-digital/1 I argue that we are seeing the tyranny of online direct response and short-termism, both of which are hurting our long-term […]

The Problem With Content Marketing Today

This is a speech that I debuted in Prague. I would be happy to give this talk in person or virtually at your company, event, or conference. Learn more here. Summary How to Fix the Biggest Problem in Content Marketing Today Example deck: https://www.slideshare.net/secret/GhQ9V0hRbvW2m9 The problem with content marketing today is that everyone from media […]

Is Everything on the Internet Fake?

This is an excerpt of a talk that I gave at the CMO Network in England on February 25, 2019. The marketing industry had so many expectations of the digital world. For example, everything would be real, measured, and trackable. But so many of those expectations turned out to be wrong. In short, much of […]

Where I’m Speaking in 2019

During these dark days of winter, I have been finalizing this year’s speaking schedule. More dates are in the works, but here is where I will be for now. Hope to see you soon! If your company or organization would like an appearance while I am in your area, contact me ASAP at sjscworldwide@gmail.com so […]

I’m Speaking at Marketing Festival 2019

I’m honored to announce that I’ll be speaking alongside segmentation superstar Mark Ritson, cranky copywriter Ryan Wallman, SEO seer Wil Reynolds, and Cambridge Analytica whistleblower Christopher Wylie at the next Marketing Festival in Prague in March 2019. Best. Lineup. Ever. Thanks for reading! Follow me on Twitter and see my marketing speaker page to have me visit your conference […]