We interrupt your regularly scheduled blog post with a brief announcement of my next engagements as a marketing speaker: ICEEfest (Bucharest, Romania) — Keynote: “The Biggest Lies That Infest Digital Marketing and Hurt Us All” — June 15-16, 2017 White Nights SEMrush Meetup (St. Petersburg, Russia) — Private European marketing meetup — June 29 to July […]
I spoke today at 3XE Digital in Dublin on the biggest lies in the digital marketing world. Here is the transcript of my talk along with the deck at The Drum: The biggest lies that digital marketers tell themselves Thank you for the introduction. This is my first time in Ireland, so it’s great to […]
My September 2016 MozCon presentation and notes. If the embed below does not appear, you can see it directly at this link. Server Log Files & Technical SEO Audits: What You Need to Know from Samuel Scott Server Log Files & Technical SEO Audits: What You Need to Know Server log files contain the only […]
BERLIN — I had the honor of speaking last week at this year’s Content Marketing Masters, one of three European conferences that are held by the German online marketing agency PerformicsAKM3. The topic? “How to Integrate PR and Content Marketing.” Here, I will summarize my presentation for everyone’s benefit. For more details on the highlights […]
Want to learn about creative publicity campaigns and that get you in the press and spread over social media? Read my new 11,000-word guide on Moz: No one cares about your company or product. Unless your CEO is Steve Jobs or your product is Google Glass, very few journalists and bloggers are going to write […]
I’m honored to announce that I will be speaking on the integration of PR and content marketing at Content Marketing Masters in Berlin in June 2016! Get your tickets now — see you soon, Germany! Thanks for reading! Follow me on Twitter and Facebook. See my marketing speaker page and contact me to visit your […]
Earlier today, I gave the following talk at Kahena Digital Marketing‘s KahenaCon Advanced conference in Tel Aviv for log analytics software company Logz.io. Here is my presentation with notes below! What Digital Marketers Need to See in Server Log Files from Samuel Scott 2 – Your server log files contain the only information that is 100% […]
Earlier today, I gave a presentation at Performance Marketing Insights London (PMI London). Here is a summary of my talk: The Billions We’re Losing in Online Advertising Fraud from Samuel Scott If you are an advertiser who is running display ad campaigns with media buyers or ad agencies, you are getting screwed. Slide 2: Digital […]
A few days ago, I gave this webinar for WebPromoExperts on the billions of dollars that companies are losing to fraud and in their digital advertising campaigns. For thirty minutes, I discussed: – The definition of an advertising “impression” and why it is important – Why at least half of online display ads are never […]
I’m honored to announce that I will be speaking at Performance Marketing Insights in London on October 30 on the topic of digital advertising fraud. If you’ll be there, please come to say hello! You can read a preview at PMI as well as a Moz essay of mine on the topic. Thanks for reading! […]
BRIGHTON, England — I had the honor of speaking at BrightonSEO last week for log analytics startup logz.io, and it was a pleasure to meet the British digital marketing community for the first time! For those who were not able to attend my talk, I have included my deck and notes below. Stop Thinking About […]
On Wednesday, I will give a webinar at SEMrush for the new web analytics startup Logz.io on how to communicate the same branding on all of your channels and content. I hope to see you there! Samuel Scott will discuss how to create and use traditional branding strategy in the context of modern digital and […]
I’m honored to announce that I will be joining such esteemed marketing influencers as Aleyda Solis, Erica McGillivray of Moz, and Tom Anthony of Distilled on the speakers’ list of the next Brighton SEO in England in April 2015. I will speak on the integration of SEO and PR in a talk entitled “Stop Thinking About […]
Update: Missed my webinar? You can watch it here! Dear friends, This coming Tuesday, I will be hosting a free webinar at Moz (a Mozinar!) at 10:30 a.m. (Pacific Time in the United States) on how to combine PR and SEO into a holistic marketing strategy. I hope to see you there — don’t forget […]
Speaking at conferences is an underrated marketing strategy. It’s one thing to focus, for example, on SEO, social media, and lead generation – but it’s all online and impersonal. It’s also beneficial to be in the real world and connect with flesh-and-blood people. Of course, many marketing and PR professionals already know this. It’s why […]
SAN JOSE, California – I had the honor of speaking at Search Marketing Expo (SMX) West last week on the topic of how digital marketers can use traditional public-relations strategies to build brands, earn links, and get media coverage. The topic is important because the age of “building” links for SEO – spinning articles, submitting to […]
MILAN, Italy — Following my review of the speakers and presentations at SMX Milan 2013 last week, I wanted to follow-up on my promise to present my talk on how to incorporate public relations into a company’s overall SEO and online-marketing strategy. The full presentation and notes are below — I hope our readers may […]