New Keynote Video: Brand Purpose in a Schizophrenic Consumer World
Last month, I returned to the world of speaking with a brand new keynote in Biarritz in southwestern France. The text and deck are on this page here. The full, 40-minute video is below. (Don’t worry — I speak French only a little at the beginning!) For...A New, 60-Second Introduction
As Israel’s vaccination numbers increase, the local economy is slowly showing signs of life — including the advertising agencies. Now that I have a vaccination certificate and (soon) a green passport, I worked with one of them to create a new 60-second...I Had the Coronavirus Vaccine and Can Now Travel and Speak
In 2019, I spoke at more than a dozen business and marketing events. In 2020, of course, it all stopped. But now, Israel has vaccinated 12% of the people here. I just got mine. Starting in February 2021, I can now travel globally with an international vaccine...Event Marketing: How to Create a Media Plan for Promotion
My new talk — virtual or in-person — on how event marketers and promoters can use the latest data to create an effective media plan. Summary Online or offline? Broad reach or individual targeting? Personalization or no personalization? For effective event...
I Speak
“Someday, I’ll get to see Samuel Scott speak live. For now, the transcript and slides will do. Great material as always.”
— Blaise D’Sylva, VP Media at Dr Pepper Snapple Group