The new B2C vs B2B Cold War in marketing
My new column is live in The Drum: The factions do not yet need to pick a red or white rose, but the marketing industry has broken down into two completely separate groups of people who have adopted and now evangelise two very different ideologies. Online B2B...Optimisation is the enemy of creativity in marketing and music
My new column for The Drum is live: No, you are not becoming crankier as you approach middle age – music is indeed getting worse every year. And the marketing industry’s obsession with optimisation is to blame. In late 2017, the YouTube channel Thoughty2 published a...I’m discussing evil ad tech on Israeli TV tonight
In my column for The Drum two weeks ago, I discussed The Spinner — potentially the epitome of the worst of ad tech in how it can harm society: An Israeli tech journalist is doing a segment on the ad tech and The Spinner in two hours (11:30 pm on August 5). I do...Brainwashing your wife to want sex? Here is adtech at its worst
My new column is live in The Drum: If you need to use targeted adtech to convince your wife to want sex, you are a wanker. In both senses of the word. This is 2018, so we all know today how marketers and tech companies use online tracking to deliver direct response...Video — The Biggest Lies the Martech Industry Tells Itself
Here is an updated 2019 version of this talk with video and a new presentation deck. Here is the video (dubbed in Russian) of my keynote talk at the Synergy Digital Forum in Moscow in May. (After my Bananarama mashup, I begin “speaking” at...
I Speak
“Someday, I’ll get to see Samuel Scott speak live. For now, the transcript and slides will do. Great material as always.”
— Blaise D’Sylva, VP Media at Dr Pepper Snapple Group