‘Advertising is not the way’ – and other bullshit from Cannes
My new column is live in The Drum: ‘Advertising is not the way going forward,’ Mastercard chief marketing and communications officer Raja Rajamannar said last week at Cannes Lions. One question: how he can make such a claim with a straight face when so...After Moz, Rand Fishkin bares all on the startup world
My new column is live in The Drum: The VC industry resembles an “insane game of high-stakes craps in a Bond film, only with nerds”. So writes Rand Fishkin, the controversial founder and former chief executive of SEO software platform Moz, in a new memoir...The Billions You’re Losing to Online Ad Fraud (Fifteen Seconds)
Today, in this presentation at Fifteen Seconds Europe in June 2018, I discussed the problem of digital ad fraud. The presentation is below. I will add the video later. The Billions You’re Losing to Online Ad Fraud from Samuel Scott –The biggest lies that the martech and adtech worlds tell themselves
For my new column, The Drum published an edited transcript of my keynote talk at the Synergy Digital Forum in Moscow last week. A video (dubbed in Russian) and introduction is below. (After my Bananarama mashup, I begin “speaking” at 1:47.) There is also a...I’m Speaking at Marketing Festival 2019
I’m honored to announce that I’ll be speaking alongside segmentation superstar Mark Ritson, cranky copywriter Ryan Wallman, SEO seer Wil Reynolds, and Cambridge Analytica whistleblower Christopher Wylie at the next Marketing Festival in Prague in March...
I Speak
“Someday, I’ll get to see Samuel Scott speak live. For now, the transcript and slides will do. Great material as always.”
— Blaise D’Sylva, VP Media at Dr Pepper Snapple Group