I’m speaking on digital ad fraud at Fifteen Seconds in Austria
I’m honored to announce that I’ll be delivering a talk on digital advertising fraud on the Media Stage at Fifteen Seconds Europe in Austria next month. If you’ll be at the event, I hope to see you there! I promise many 80s and 90s pop culture...‘Growth hacking’ is a long con that will only lose you millions
My new column is live in The Drum: If you have to ask the bank for a loan every year to stay in business, you are not running a successful company. The same is true if the bank is a VC investor. In recent years, the term ‘growth hacking’ has become popular in the...No, advertising spend is not moving online – here’s why
My new column is live at The Drum: No, advertising spend is not moving online – here’s why TV is dead. People want to have relationships with brands on social media. The marketing world is full of grand proclamations that turn out to be completely wrong when you...I’m Speaking in Moscow Next Month
For those who are in the area, I’ll be discussing the biggest myths and realities of marketing technology at the Synergy Digital Forum in Russia. Hope to see you there! P.S. I’m finalizing my 2018 speaking schedule. Want a dose of contrarian inspiration at...Black Panther and the portrayal of black people in the media
My new column is live in The Drum: One of the pleasures of journalism is learning about and writing about new subjects. If you are a curious person it is a great career. Having worked as a reporter in Boston years ago before going into marketing, I can still remember...
I Speak
“Someday, I’ll get to see Samuel Scott speak live. For now, the transcript and slides will do. Great material as always.”
— Blaise D’Sylva, VP Media at Dr Pepper Snapple Group