The Future of TV — Keynote at FICCI India
This the prepared text of the keynote address that I gave today at the FICCI FRAMES conference in Mumbai, India. The Future of TV: TV is Not Dying — It’s Lies, Damn Lies, and Bad Media Statistics Hello, everyone. A belated Happy Hoolie. This is actually my...Dear NRA: If your PR plan is to attack traumatised children, you’ve already lost
My new column is live at The Drum: If your public relations campaign involves going after children who have survived a mass shooting at their school that killed 17 of their classmates and teachers and injured many more, then you have already sold your soul for...Facebook appears Russia’s biggest useful idiot in Vladimir Putin’s bold war
In a second and special The Promotion Fix column in The Drum today, I look at Robert Mueller’s indictments and discuss what it means for the future of social media and the high-tech world: Facebook appears Russia’s biggest useful idiot in Vladimir Putin’s bold...Byron Sharp’s new ‘marketing’ textbook is a fiery trip down under
My new column is live at The Drum: That’s not a marketing textbook. This is a marketing textbook. Or so Byron Sharp might say. After university, my first full-time job in 2002 before I became a reporter was as a staff assistant at the Beacon Hill Institute, an...HubSpot’s own financials show that content marketing is a waste of money
My new column is live at The Drum: Brand publishers should learn quality versus quantity and shut up If content marketing is so wonderful, then why is the largest company that is best known for selling, using and advocating the practice losing more than $40m every...
I Speak
“Someday, I’ll get to see Samuel Scott speak live. For now, the transcript and slides will do. Great material as always.”
— Blaise D’Sylva, VP Media at Dr Pepper Snapple Group