Want to join a martech startup? Here’s what you need to know
In addition to being a marketing speaker, I also discuss the tech world as a contrarian. My first column of the year for The Drum focuses on the latter topic: Want to join a martech startup in 2018? Here’s what you need to know first Almost 70% of executives will...Your 2018 New Year’s Resolution: Ignore the digital hype and be channel-neutral
My new column for The Drum is out: The birth of any technology usually leads to enthusiastic overuse and then eventual moderation. Gartner’s Hype Cycle is a good visualization of the pattern. As the New Year approaches, many companies are climbing towards the Peak of...I’ll Be Speaking at D-Summit in Israel Next Week
Some end of the year news: My final keynote address in 2017 will be on Thursday, December 21, in my city of Tel Aviv, Israel, at D-Summit, the annual conference of the Israeli Digital Association. The topic will be “Breaking Through the Digital Wall.” The talk...Bad Men and Stranger Things: The best of the marketing industry in 2017
My new column for The Drum is live now: Over this past year, I have written The Promotion Fix column for The Drum with the mindset of the critical journalist who discusses the marketing world and speaks about the industry at events. It has led to a published piece in...Video: When Ad Blockers & GDPR Kill Adtech and Martech
The video of my SearchLove London talk on ad blocking, GDPR, and the future of online advertising is live. Here is the full transcript at The Drum as well.
I Speak
“Someday, I’ll get to see Samuel Scott speak live. For now, the transcript and slides will do. Great material as always.”
— Blaise D’Sylva, VP Media at Dr Pepper Snapple Group