by Samuel Scott | Nov 16, 2017 | Marketing Essays
Here is an updated 2019 version of this talk with video and a new presentation deck. Thank you for the introduction. This is my first time in Denmark, so it’s great to be here and see the genius country that invented Lego and gave us Mads Mikkelsen. (Did I say that...
by Samuel Scott | Nov 13, 2017 | Marketing Essays
The tech industry believes it is good to ‘disrupt’ the world — it is even the name of the conferences held by TechCrunch — because causing massive global unrest and social anxiety is supposedly commendable. But it is much easier to destroy something than...
by Samuel Scott | Nov 12, 2017 | Marketing Essays
We interrupt your regularly scheduled reading for this somewhat important announcement. I am in the middle of finalizing my keynote speaking appearances in 2018. So, if you’re interested in my thoughts on anything from the future of marketing to whether Star...
by Samuel Scott | Nov 7, 2017 | Marketing Essays
Today I had the honor of presenting the following talk at CASBAA 2017 in Macau, China. Here is the video and prepared transcript. TV is Not Dying — It’s Lies, Damn Lies, and Bad Media Statistics Well, that was an interesting ad to see a week after...
by Samuel Scott | Oct 30, 2017 | Marketing Essays
My new column is live at The Drum: The old marketing world is as dead as Steven Seagal’s acting career after he became a shill for Vladimir Putin. So much has changed that we might as well throw away our copies of Philip Kotler’s Principles of Marketing and ignore all...
by Samuel Scott | Oct 26, 2017 | Marketing Essays
I had the honor of speaking at Sanoma Media’s annual Get Tomorrow event in Finland earlier this month. The notes and deck are at this link. Here is the video: