When Ad Blockers and GDPR Kill All Adtech and Martech
Today, I had the honor of speaking at Distilled’s SearchLove London conference on the future of analytics in light of GDPR, adtech, martech, ad blocking, and surveillance marketing. Here is the video: The Drum has the transcript and my deck: Crazy Egg. Facebook....The Biggest Lies That Get in the Way of Creative Campaigns
Here is an updated 2019 version of this talk with video and a new presentation deck. Today, I had the honor of speaking in Helsinki. Here is the video along with notes and an example deck for this talk. The Biggest Lies That Get in the Way of Creative Campaigns TV and...Amazon’s dismal NFL audience shows that TV’s naysayers deserve penalties
My new column is live at The Drum: Amazon’s dismal NFL audience shows that TV’s naysayers deserve penalties “Views” is a useless metric. I “view” ads on social media networks as I quickly scroll past them. I “view” banner ads on websites as I consequently...Mr. Bezos, Mr. Pichai, and Mr. Zuckerberg, tear down Breitbart News
As people may know, I was a journalist before I worked in marketing because I wanted to help the world. Today, my new The Drum column aims to do the same. I call on Amazon.com CEO Jeff Bezos, Facebook CEO Mark Zuckerberg, Google CEO Sundar Pichai, and Taboola CEO Adam...Past performance does not guarantee future media results
My new column is live at The Drum: Just because a stock rose 20% last month does not mean that it will rise another 20% next month. It’s a basic principle in finance: Past performance does not guarantee future results. The same is true in marketing. Two weeks ago,...
I Speak
“Someday, I’ll get to see Samuel Scott speak live. For now, the transcript and slides will do. Great material as always.”
— Blaise D’Sylva, VP Media at Dr Pepper Snapple Group