Will radio kill the Internet star?
My new column for The Drum is live: It was the fall of 1999, and I was in a dormitory room on the top floor of Boston University’s French House – the building where I lived during most of university except during a later summer journalism internship in London in...I Need Your Help to Speak at SXSW 2018
Readers of a certain age in the United States will recall that both Wilson Phillips and En Vogue had top hits in 1990 entitled “Hold On.” Well, that is the theme of a talk that I might give at the 2018 SXSW Conference in Austin, Texas, next year. But, wait...Millennials are not bad – and they’re not a marketing segment, either
My new column is live at The Drum (with a bonus interview with Ad Contrarian Bob Hoffman): If your target market segment is ‘millennials’ or ‘baby boomers’ or any general demographic, you are doing it wrong. So I was leaving work one day and...Will marketing agencies always be nothing but sweatshops?
My new column is live at The Drum: There are so many slaves in the marketing industry that we should create an underground railroad beneath all our office buildings. Following the recent news that the Japanese advertising firm Dentsu has been charged in the suicide of...Forget the hacks – create a real integrated marketing plan
My new column is live at The Drum: Too much direct response marketing and personal selling, and no one is watering the tree. Too much brand advertising and public relations, and no one is picking the fruit. All parts of the promotion mix are important for long-term...
I Speak
“Someday, I’ll get to see Samuel Scott speak live. For now, the transcript and slides will do. Great material as always.”
— Blaise D’Sylva, VP Media at Dr Pepper Snapple Group