No, the Fyre Festival debacle did not kill ‘influencer marketing’
My new column is out in The Drum: If you post about marketing and have writer’s block, you can always ponder whether some recent negative news over some marketing tactic will lead to the ‘death’ of that practice. It’s unoriginal and cliched,...Where I’m Speaking Next
We interrupt your regularly scheduled blog post with a brief announcement of my next engagements as a marketing speaker: ICEEfest (Bucharest, Romania) — Keynote: “The Biggest Lies That Infest Digital Marketing and Hurt Us All” — June 15-16, 2017 White Nights SEMrush...The biggest lies that digital marketers tell themselves
I spoke today at 3XE Digital in Dublin on the biggest lies in the digital marketing world. Here is the transcript of my talk along with the deck at The Drum: The biggest lies that digital marketers tell themselves Thank you for the introduction. This is my first time...TV is not dying – it’s lies, damn lies and bad media statistics
My new column is live at The Drum: It’s the first rule in propaganda: If you want people to believe a lie, then just repeat it over and over again. For some 15 years, marketers have been subjected to constant reports that commercial TV will soon ‘die’. They started by...The Day After Tomorrow: When Ad Blockers Stop All MarTech
My new column is live at The Drum: Not everything that is important in marketing can be quantified or automated. Soon, we’re going to have to remember that fact. But first, let me take you back to a little theory. There have always been two main categories of...
I Speak
“Someday, I’ll get to see Samuel Scott speak live. For now, the transcript and slides will do. Great material as always.”
— Blaise D’Sylva, VP Media at Dr Pepper Snapple Group