DevOps Is Changing from Solving Problems to Driving Business
The blog of DevOps Summit, the IT conference that my log analytics software company Logz.io is sponsoring later this year, published an essay of mine on how marketing and IT need to work together: DevOps has traditionally played important roles in development and IT...The Definition of SEO
My career over the years so far has taken me from journalism to SEO to public relations to conference speaking. The “SEO” part has been the most controversial. If you had asked me to define “SEO” years ago ago, I would have responded,...Strikeout Pitches: How NOT to E-mail Prospects
I’m getting tired of spam e-mails and bad pitches. So, I was inspired by a recent blog post by Geraldine DeRuiter, otherwise known as the Everywhereist, in which she hilariously replies to every single spam message that she had received over a certain period of...Social Media Marketing Tips at Conferences
As I once wrote in an essay on how to speak at marketing conferences — events are an underrated marketing strategy because all marketing, in the end, is about people and not keywords, links, and news coverage. However, I write that statement with the caveats...The Alleged $7.5 Billion Fraud in Online Advertising (Moz)
My latest essay has been published today on Moz: So wrote Ad Contrarian Bob Hoffman, the retired CEO and chairman of Hoffman/Lewis Advertising, in June 2013 on a $7.5 billion scandal that has been developing under the digital radar in the advertising world for the...
I Speak
“Someday, I’ll get to see Samuel Scott speak live. For now, the transcript and slides will do. Great material as always.”
— Blaise D’Sylva, VP Media at Dr Pepper Snapple Group