Technical SEO & Log Analysis (KahenaCon Advanced)
Earlier today, I gave the following talk at Kahena Digital Marketing’s KahenaCon Advanced conference in Tel Aviv for log analytics software company Logz.io. Here is my presentation with notes below! What Digital Marketers Need to See in Server Log Files from...The Billions We’re Losing in Display Ad Fraud
Earlier today, I gave a presentation at Performance Marketing Insights London (PMI London). Here is a summary of my talk: The Billions We’re Losing in Online Advertising Fraud from Samuel Scott If you are an advertiser who is running display ad campaigns with...How to Integrate Traditional & Digital Marketing (Moz)
My new essay for Moz has just been published: It’s October 26, 1985. The top song in the United States is Whitney Houston’s “Saving All My Love for You.” The top weekend movie at the US box office is “Jagged Edge,” starring Glenn...Why You’re Losing Millions to Online Ad Fraud
A few days ago, I gave this webinar for WebPromoExperts on the billions of dollars that companies are losing to fraud and in their digital advertising campaigns. For thirty minutes, I discussed: – The definition of an advertising “impression” and why it is important –...The Billions We’re Losing in Display Advertising (PMI London)
I’m honored to announce that I will be speaking at Performance Marketing Insights in London on October 30 on the topic of digital advertising fraud. If you’ll be there, please come to say hello! You can read a preview at PMI as well as a Moz essay of mine...
I Speak
“Someday, I’ll get to see Samuel Scott speak live. For now, the transcript and slides will do. Great material as always.”
— Blaise D’Sylva, VP Media at Dr Pepper Snapple Group