How Google Analytics ruined marketing (TechCrunch)
My newest column has been published on TechCrunch: Marketers in the high-tech world who use phrases such as “social media marketing,” “Facebook marketing” and “content marketing” do not understand the basic difference between marketing strategies, marketing channels...How to Integrate PR and Content Marketing
BERLIN — I had the honor of speaking last week at this year’s Content Marketing Masters, one of three European conferences that are held by the German online marketing agency PerformicsAKM3. The topic? “How to Integrate PR and Content...Everything the tech world says about marketing is wrong
My new column is live at TechCrunch: The biggest problem in marketing in the tech world today is that too many marketers do not know the first thing about marketing. Digital marketers — who, as marketers, really should be cynical enough to know better — have fallen...A Publicity Guide on Moz + Calq Webinar Today
Want to learn about creative publicity campaigns and that get you in the press and spread over social media? Read my new 11,000-word guide on Moz: No one cares about your company or product. Unless your CEO is Steve Jobs or your product is Google Glass, very few...The $8.2 Billion Adtech Fraud Problem That Everyone Is Ignoring
I’m honored to announce that I have debuted my column at TechCrunch, and my first column discusses the latest developments in online advertising fraud: Despite the popularity of mobile applications such as Peace, Blockr and Ghostery over the last...
I Speak
“Someday, I’ll get to see Samuel Scott speak live. For now, the transcript and slides will do. Great material as always.”
— Blaise D’Sylva, VP Media at Dr Pepper Snapple Group