David Meerman Scott vs. Bob Hoffman on Trump
Part of the problem with evangelists is that they are always biased. Christian evangelists must always state that Jesus was always correct and never did anything wrong. Brand evangelists must always state that their brands do everything right and nothing to harm...Facebook: Submit Your Ad Network for Independent Review (TNW)
My second column is live at The Next Web: Facebook: Submit Your Ad Network for Independent Review Back in the old-fashioned days of dead-tree media, marketers had a curious little habit of demanding to know that the advertising information provided by publications and...How Google Analytics Changed Marketing (The Next Web)
My debut contributing column at The Next Web is now live: Ten Years Later, How Google Analytics Changed Marketing The data that you see in Google Analytics is wrong. As I explained in a recent presentation at MozCon in Seattle, Google Analytics code is a client-side...“Content” is the Worst Word the Marketing World Ever Invented
“Content marketers, in a modern version of marketing myopia, seem to think that their reason for existence is to create content rather than communicate with clients and sell stuff.” — Mark Ritson, “Is ‘content marketing’ a load of...Server Log Analysis & Technical SEO Audits (MozCon)
Video: My September 2016 MozCon presentation and notes. If the embed below does not appear, you can see it directly at this link. Server Log Files & Technical SEO Audits: What You Need to Know from Samuel Scott Server Log Files & Technical SEO Audits: What You...
I Speak
“Someday, I’ll get to see Samuel Scott speak live. For now, the transcript and slides will do. Great material as always.”
— Blaise D’Sylva, VP Media at Dr Pepper Snapple Group