How to Speak at Marketing Conferences
(Note: As part of my job now as a marketing keynote speaker, I also offer services as a public speaking coach.) Speaking at conferences is an underrated marketing strategy. It’s one thing to focus, for example, on SEO, social media, and lead generation – but it’s all...How to Get Your Business Into Wikipedia
“Get us in Wikipedia.” It’s a request that many of our clients have. But most of the time, they do not understand the process. It’s not just about creating a user account, writing the text that you want, and clicking a few buttons. It’s about proving to the...Owned vs. Earned Media: When to Use What
Owned media, as Cara Tarbaj summarizes at Social Media Today, is content that you publish on channels that you control (such as your website). Earned media is when others publish content about you. Both have their benefits and drawbacks, and it is crucial to know when...There’s No Such Thing as Online Marketing
Linkbuilders often ask themselves this question (to avoid potential penalties): “Would I want this link if Google did not exist?” The smarter that search engines become, the more I argue that all digital marketers should ask themselves: “How would I market my company...5 Myths About SEO You Need to Forget
A friend of mine has been thinking about getting into SEO and digital marketing, and he asked me for some thoughts on where to start. After reflecting on what I have learned over the years, I jotted down these common myths to ignore as a start. I hope you will find...
I Speak
“Someday, I’ll get to see Samuel Scott speak live. For now, the transcript and slides will do. Great material as always.”
— Blaise D’Sylva, VP Media at Dr Pepper Snapple Group